Sending messages to as many inboxes as possible, after all, increases their chances of success. It is, after all, not uncommon for spammers or cybercriminals to use the shotgun approach in attacks. The more unreachable email addresses in your distribution list, the higher the chances of ending up in someone’s blacklist. That way, your chances of dealing with a freemium abuser is reduced as well. Taking the email address that’s probably no longer in use off your subscription list is also advisable.
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So, if you, for instance, have the email address in your database, which has an email verification result that says it isn’t SMTP-reachable, it may be best to take it off your distribution list to lower your bounce rate. It tells you if every address is Simple Mail Transfer Protocol (SMTP)-enabled and, therefore, able to receive messages. That’s not good for any company as it translates to a high bounce rate, which can adversely affect its email deliverability and domain reputation.Ī robust bulk email validation API can instantly let you know if all the email addresses in your contact database are accessible. Since these secondary email addresses probably get tons of marketing collateral each day, they’re likely full, and so messages will sooner or later bounce. It’s one way to keep their primary personal inboxes less crowded. A lot of people keep extra email addresses to direct email marketing or newsletters to.
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Some can just as easily use personal email addresses from Gmail, Yahoo, or other free services. Not all freemium abusers use disposable email addresses.
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